On 21 December 2022, we had the pleasure of hosting Johnson & Johnson’s EMEA Supply Chain team for a Participatory Business Model Innovation workshop. 
 
Together with Prof. Dr. Michael von Kutzschenbach from our team and Prof. Dr. Etiënne Rouwette from Radboud University, the team worked on aligning Johnson & Johnson’s strategic aspirations and operational capabilities. We combined the powers of group model building with Critical Systems Heuristics to build and reflect their business model.
 
Insights of the session have been a preliminary business model – the “Theory of Success”, graphs on trends in the environment and a list of issues following from the confrontation of the “Theory of Success” with the identified trends. Experiences with and research on group model building has shown that participants develop more insight as well as a more shared understanding (consensus) on the structure underlying the problem of interest.
 
As a takeaway, the Johnson & Johnson EMEA Supply Chain team will use the outcome of the workshop as they further define their priorities and focus areas for the year to come.

Co-Creation is considered instrumental for innovation. But how can you ensure it’s not just a new buzzword? How do you succeed in orchestrating, facilitating, and participating in co-creation in a meaningful way? What principles are needed to succeed?
In this playful workshop, we experienced world-making innovation and reflected on helpful principles to co-create a more just and safe future!